Editorial Design · Typography

SHIFT

SHIFT: The History of Signs is a magazine-format publication tracing signage from early lettering through neon to contemporary work. I designed the identity, cover, chapter structure and editorial spreads, built a repeating pattern from the SHIFT lettering, and made the logotype physical as painted wooden letters.

Full-bleed spread of curved rainbow neon tubes — Full-bleed neon spread

What I did

Cover and sign-inspired logotype
Chapter system and table of contents
Editorial spreads and photographic layouts
Repeating pattern endpapers
Typography and page grid
Dimensional wooden SHIFT lettering

Table of contents spread with numbered chapter markers styled as vintage sign numerals — Table of contents

Title page opposite a full-page repeating SHIFT pattern — Title page and pattern endpaper

Close-up of the repeating SHIFT lettering pattern in red, black and green — Pattern detail

Neon and Fluorescents spread pairing a text column with vertical strips of neon photography — Neon and Fluorescents

Explore the Gallery spread with a grid of vintage and neon sign photographs — Explore the Gallery

Spread featuring a letterpress-style South Carolina Broadcasters poster — Letterpress poster feature

19th and 20th Century spread with black-and-white night photographs of London and a pull quote — 19th and 20th Century

Handmade wooden SHIFT letters painted orange, red, black, blue and green, mounted on a pine board — Dimensional SHIFT lettering in painted wood

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What I did

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