Brand Identity · Concept
Waggin' Wheels
Waggin' Wheels, “Wholesome Meals for Your Four-Legged Friend,” is a conceptual brand for a dog food truck. I developed the identity and carried it across printed collateral and branded items, then composited the finished truck into a dog park scene to show the brand in place.
What I did
- Logotype and brand identity
- Menu design
- Business card and bag labels
- Printed bags, magnets and branded items
- Food truck wrap concept
- Photoshop composite of the truck at a dog park
More images
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